The South runs through.

At River Rat Supply Co., we live where the water meets the wild. We’re a Southern-born brand built for folks who spend more time outdoors than inside — whether it’s chasing bass at sunrise, running trotlines, setting up in flooded timber, or grinding out another hard day’s work in the heat.

Our gear is made to take a beating — because we do. From rugged workwear to performance apparel, flashlights to field watches, every piece we offer is tested against the mud, sweat, and grit of real life. No fluff. No shortcuts. Just solid gear for people who earn every minute outside.

We’re not just a brand — we’re a tribe of boaters, hunters, fishermen, and river rats who know that a little dirt never hurt and the best stories are the ones soaked in water and sweat.

River Rat Supply Co.